Embracing Digital Marketing In Africa

Even before the Covid-19 era, we could still agree that Digital Marketing was a way out for most women who are trying to be both, a homemaker and a provider in the family as well. After Covid-19 struck working from home became the in-thing in the whole world, not just in Africa. Though, in other parts of the world, most women and men too had already embraced the idea.

In African countries probably less than 5% of the corporate community were working from home before Covid-19, and that community incorporates web designers, social media managers, virtual assistances, YouTubers, bloggers, social media influencers, and digital marketers. Basically, anyone who can do with just an internet connection and a laptop is covered in this bracket. Because of the pandemic, there has been a huge increase in the numbers of people who are venturing into the digital marketing world either as a side hustle or as the sole source of income.

What Digital Marketing Is All About.

Digital marketing is a broad term that covers a lot of different channels for promoting business interests to prospective clients. This umbrella word covers Search Engine Marketing, Social Media Marketing, Email Marketing, Affiliate Marketing, WhatsApp Marketing, etc. Digital marketing will penetrate the prospective client’s space because it can be involved in the videos they watch, the social networks they spend their day on and the social spaces make it easy to reach the exact audience which is the target market they could be aiming for with the use of the SEO (Search Engine Optimization).

Considering A Career In Digital Marketing?

One could easily start a career in this industry because it is lucrative and it is also easy to do so because there are a lot of online courses both paid and free to equip you with the right tools and information you need to take off. Digital Marketing is lucrative because in this day and age over 80% of businesses need an online presence. Business owners have realized that the market is really growing bigger on the social media platforms and the other way prospects are measuring the authenticity of businesses is by checking whether a brand they want to associate themselves with has a website or not, does it have reviews or not and what are the reviews like. Another advantage for this line of work is that you get a chance of getting involved with international businesses because the web knows no borders.

Anyone can venture into digital marketing as long as you open your mind to it. Everyone already has social media accounts so it is not impossible to start learning about something new that is not as different as running your personal accounts. One can start off by looking into free online lessons on digital marketing, there are so many of these on the web. An example is an African woman named Tofara (TofaraOnline) who actually gives free digital marketing lessons, free of charge via WhatsApp. This industry is perfect for anyone who is willing to step a bit out of the box no matter the kind of situation you are in and you can be your own boss, which is awesome.

This video can help you start your digital marketing journey.

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