The advantages of having a website
I am going to get into some detail why you should have a website and how its a big boost in your online business
A website allows you to promote your business 24/7
Having a website means that you can be able to promote your business around the clock, even while you sleep! This is because your website will always be promoting you whilst you do other things and this is a great benefit.
A website allows you to earn passive income
Tied to the point above, a website allows you to earn passive income. Passive income is money that one earns without being actively involved in acquiring it. The opposite is active income which is earned when one is actively involved.
With a website, you can have someone click on your affiliate link (Get started with Luno) and make a purchase that earns you commision while you sleep! Passive income significantly amplifies your earning potential since it’s not limited like active income.
A Website allows you to expand your reach
Most of the ways you can use to promote your online business without a website limits you to the circle of people you have contact with eg via Facebook, WhatsApp etc. However, with a website, your reach is global. You can do business with someone from the other side of the world who would have come across your website.
One advantage of this is that you can even engage in specialist types of businesses that may not even have a market in your home country but you can then get a market elsewhere. This is a very liberating and potential expanding possibility!
A website can offer additional income earning opportunities
If you have a website with a lot of traffic you can sell advertising space to people who want to showcase their businesses. You can also even sign up for advertising networks like Google’s AdSense which pays you when your visitors click on the ads on your site.
You can also even show ads about your offers on your site as well. Remember, these ads are not the main income generating method on the website but are an extra source of income. Yet, if you have a lot of traffic you can have handsome earning from them.
You can also get some freelance writing gigs. This can happen if someone comes across your website and likes the way you write and they hire you and pay you to write for them.
You have total control of your website
While channels like Facebook, YouTube, Instagram etc can be great for promoting your business, it’s a fact that you do not own them and the owner can change their policies at any time which may drastically impact your business.
For example, early in 2018 Facebook gave an announcement that they will be reducing the organic reach for Pages. This meant that businesses that had spend a lot of money solely building their fanbase on Facebook with the aim of reaching them organically where dealt a major blow.
The same goes true for all the other channels out there. They can change policies at any time and you will have no control over it. However, you will always 100% control over your website. This means that all the efforts you invest on your site will not go to waste.
You can sell your website if you no longer need to run the business
Last but not least, a website can be a vital asset that you can sell and earn handsomely off it. If you have built authority on the website and you have regular traffic coming in then you may have interested buyers lining up. Just take a look at online business marketplaces like flippa.com and see some of the high prices that people are paying for online businesses.
Obviously for your website to fetch a high price you will need to have invested a lot of work into it over time but it’s clearly worth it.
So there you have it, these are some of the great reasons why you should get a website as a mompreneur. The sooner you have your website, the sooner you can start working on it and build it’s credibility so that you can reap the rewards outlined above.
Cost is a major consideration when you think of setting up your website. However, as someone dedicated to helping you get your business off the ground, I can help you get a web designer who will not cost you and arm and a leg. Contact me today and I will help you get your website up and running at an affordable cost.